Marketing Department Proposal — August 2026
Solomon
Property Group
$1B+ in career sales. A brand built on trust, press, and reputation. Marketing that matches.
Presented by 8th Moon Team
Prepared for Miya Rehon, Director of Operations
01 — The Opportunity
Same budget. Full team, not one seat.
David and Anna Solomon have built one of the most visible luxury real estate brands in Los Angeles — a team whose marketing runs at the pace and polish of a media company. With your marketing coordinator's departure, that output now sits on a single open seat.
We're not proposing to fill that seat. 8th Moon operates as your full marketing department — strategy, design, video, email, paid media, and reporting under one roof — for the same budget a single hire would carry.
No ramp-up. No single point of failure. A team that already works the way your brand demands.
02 — Scope Breakdown
The full department, item by item.
Ongoing Marketing
Weekly Newsletter
Recurring branded email to your database with market updates and listings.
Our Approach
We handle copy, design, segmentation, and send — every week, on schedule.
Weekly Seller Marketing Updates
Branded weekly report to active sellers showing listing activity, views, and showings.
Our Approach
Templated, data-pulled, and sent on schedule — sellers see momentum without you lifting a finger.
Email Marketing Campaigns
Market reports, just-listed/just-sold announcements, and seasonal campaigns.
Our Approach
Full copy, design, and distribution managed end to end.
Regular Active Listing Marketing
Continuous promotion of live listings across channels — not just at launch.
Our Approach
Every active listing gets a sustained drumbeat of exposure until it sells.
Social Media Video Content — 2x/Week
Short-form video for listings, agent branding, and market commentary.
Our Approach
Produced by our Studios division — shot, edited, and published twice weekly.
Monthly Farm Mailer
Direct mail to the North of Montana farm area.
Our Approach
We design and manage production through our print/mail vendor partnership.
TBD — we currently do not have a mail partnership in place, though we can research and confirm a vendor before execution.
Daily Expired Listing Packages
Marketing packages designed to win expired listings.
Our Approach
We build the branded template and marketing plan format so every package goes out polished and on-brand.
Let's align on execution model — given the daily cadence and MLS-dependent data pull, we'll confirm whether SPG's team executes daily send-out or this sits with us.
Listing Presentations
Branded pitch decks for new listing appointments.
Our Approach
Template built once, populated per property — walk into every appointment with a deck that closes.
Listing Marketing
Listing Preparation & Launch
The full go-to-market package for every new listing.
Our Approach
Photo curation, virtual staging coordination, remarks copy, video walkthrough, and a letter to the neighborhood — one coordinated launch.
Open House Marketing
Everything around the event: signage, social promotion, and email invites.
Our Approach
Each open house is marketed like a launch, not an afterthought.
Sold Property Marketing
Announcement content across social and email when a property closes.
Our Approach
Every sale becomes proof of performance — published while it's still news.
Digital & Website
Website Management
Ongoing management of solomonpropertygroup.com and oceanaveliving.com.
Our Approach
Content updates, new listings, and ongoing upkeep across both sites.
Scope depends on each site's platform — we'll confirm CMS access and whether any development work (beyond content) is needed.
Growth & Strategy
Paid Advertising Campaigns
Meta and Google campaigns: audience strategy, creative, and reporting.
Our Approach
We plan, build, and optimize. Ad spend is managed as a separate, client-controlled budget.
AI-Driven Marketing Strategy
Exploring automation and AI tools for content and lead workflows.
Our Approach
We identify where AI compounds your output without diluting the brand.
We'd love to align with your team on which specific AI tools and use cases are the priority, so we can build toward that directly.
North of Montana Farm Strategy
Comprehensive geographic farming strategy for your core farm area.
Our Approach
Brand awareness, lead generation, and long-term client acquisition — tying together mail, digital, and content into one system.
Ongoing Opportunity Identification
A continuous audit and recommendation layer across all channels.
Our Approach
We're always looking for the next edge — and bringing it to you before you ask.
Performance & ROI Reporting
A monthly reporting dashboard tied to defined KPIs.
Our Approach
You'll always know exactly what marketing is producing — in numbers, not adjectives.
03 — Why 8th Moon
Built for brands where reputation is the product.
Everything under one roof
Strategy, video, photo, paid ads, and design — one team, one standard, no hand-offs lost between vendors.
Demo-first philosophy
We show, we don't pitch. Work ships early and often, so you see progress in the market — not in a slide deck.
Caliber-matched execution
We build for brands where reputation and visual quality matter as much as lead volume — because at this level, they are the lead volume.
04 — Next Steps
We're ready to move quickly.
Let's align on the two flagged items above — the expired listing execution model and website platform access — confirm priorities, and get to work.